Dear Business Owner

If you don’t know what you’re paying for, you’re probably getting ripped off. Many businesses waste money on $200 websites, ads that don’t convert, and agencies that can’t even grow their own brands. Cheap marketing leads to weak results. Your online presence is your brand—make sure it’s built right.Most business owners don’t recognize these key digital elements, but they’re essential. Understanding them gives you control over your brand and holds agencies accountable. The marketing world won’t tell you this because it forces them to do the job right.